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HISTORY OF
THE HONG LEONG GROUP
The
Power of Vision ... An Entrepreneur's Journey
The
story of Hong Leong Group is a manifestation of the
Power of Vision. The Vision of one man, the Executive Chairman
Tan Sri Quek Leng Chan, was the seed of the foundation of
the Group. That Vision is now manifested and entrenched in
the Group's culture and values, which the Group continues
to practise and strive for.
From
its humble beginnings as a trading company in 1963, one man's
vision and his untiring efforts and passion, Hong Leong Group today comprises of 14 listed companies in various
stock exchanges around the world with a total market capitalisation
circa USD 12 billion.
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The
growth years ... Built Upon the Strength of the Nation
Since
its early years as a Malaysian based organisation, the Group
firmly believed in embedding itself in the country and community
within which it operated and strived to contribute towards
the building of a prosperous and progressive nation through
the identification of the nation's industrialisation needs.
Hong
Leong Group had grown in tandem with the growth of
the nation through entrepreneurship, investment foresight
and innovation to its present size and position, with core
businesses in a diverse range of industries, firmly rooted
in key sectors.
In
line with his aspirations and foresight, the Group adopted
its first tagline - Built Upon the Strength of the Nation.
At the same time, the Group also adopted the Golden Dragon
as its logo - a symbol of strength, vigilance and good fortune.
In tandem with the nation's rapid development and growth in
the early sixties and through the seventies, the Group embarked
on its investments and reaped tremendous success and growth.
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Embracing
the future ... Reaching Out to You
As the
Group continued to expand beyond its Malaysian base to seek
opportunities globally, it recognised the power of the customers
to stay resilient and to sustain in global competition. Hence,
the Group adopted its current tagline - Reaching Out to You.
In further
efforts to contemporaries its image while maintaining the
traditional character and culture of the legendary dragon,
Hong Leong Group redesigned its Golden Dragon logo
using bold lines and incorporating contemporary colours of
blue and red.
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Built
on a Firm Foundation of Values
Values
had always been the central focus throughout the history of
the Group. The Group believes that strong Corporate Culture,
like family values, is the basis, the future and the framework
of all things. Pride in contribution, dignity in conduct, self-esteem
in devotion - these exemplify the basic Corporate Culture of
the Group. |
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